We are a world-leading consulting firm whose mission is to help organizations to apply behavioral insights in support of social purpose goals.
We coined the term ‘behavioral insights’ in 2010 to help bring together ideas from a range of inter-related academic disciplines (behavioral economics, psychology, and social anthropology). These fields seek to understand how individuals make decisions in practice and how they are likely to respond to options. Their insights enable us to design policies or interventions that can encourage, support and enable people to make better choices for themselves and society.
Behavioral insights interventions are usually simple, highly cost-effective, and often yield surprising results.