Communications Manager (Public Information Manager) – Office of Economic Development & Cultural Affairs (ID: 2201881)

$136,107 - $166,591 yearly
  • City of San Jose
  • San Jose, CA, USA
  • Nov 23, 2022
Full time Communications & Marketing Community Engagement Economic Development

Job Description

OEDCA seeks a skilled and motivated individual to fill a key Public Information Manager position that will be responsible for planning, initiating, and managing the communications and public relations activities for the department. 

The position will report to the Deputy Director for Business and Economic Development and will work closely with the Director as well as senior department management to achieve the department’s targeted strategic communications goals. Approximately 80% of the position’s responsibilities will be for communicating on behalf of the Business and Economic Development Division. This position also supports communications regarding activities generated by the Office of Cultural Affairs, Real Estate, and work2future divisions.

The position will focus on promoting and expanding the reach and impact of the department’s economic development and business advocacy content (e.g., blog posts, social media, website, speakers, articles, quarterly news summary reports, press releases, and OpEds), and programmatic events (e.g., conferences, ribbon cuttings, and networking events). The individual will plan the overall communications strategy that will build on the department’s existing branding to develop a messaging platform that promotes City and OEDCA programs across various media outlets including traditional and industry print publications, seminar and conference speaking opportunities, press releases, direct mail, advertising and the entire online realm of websites, blogs, wikis, social networks and related portals (e.g. Facebook, YouTube, LinkedIn, Twitter, etc.). The individual will also be responsible for the development, oversight and management of contracts with consultants and vendors providing a variety of services including strategic communications support, content and collateral production, and advertising. 

The individual will also be responsible for managing the website, updating information, and conducting revisions and reorganizations as needed.

In serving the needs of the recovering small business ecosystem, the individual will participate in small business outreach activities, community meetings, promoting and implementing webinars and managing a blast e-mail program with 40K+ business owners as its audience.

This position will also work with the Public Information Office team on emergency preparedness in the Office of the City Manager.

A vital element in communicating with the small business owner audience is being able to provide language access services, ensuring that communications with this audience are conducted in Spanish, Vietnamese, and Traditional Chinese/Mandarin as well as English, utilizing paid Language Access vendors and helped by OEDCA’s in-house staff who are native speakers of these languages.

Occasional evening and weekend work may be required. 

The essential duties of this Public Information Manager position include but are not limited to: 

  • Plan and implement public information and public education programs, including goals, objectives, guidelines, and policies and procedures. Research, develop, write, produce, and disseminate information, and coordinate effective information campaigns. Manage a variety of public outreach and community relations activities, special events, and public awareness programs.

  • Manage the development of public information collateral materials, graphic design and production, and audio-visual production in a variety of media; manage development and maintenance of website and content; develop, implement and analyze campaigns utilizing social media platforms and relationships.

  • Represent the department before stakeholder groups and serve as spokesperson and liaison. Promote positive relations with the public, community groups, employees, businesses, schools, and local government; work with community leaders to assure their understanding of department policies and operations. Prepare and deliver presentations on departmental programs, services, and policies.

  • Serve as the Public Information Officer for the department, fielding and responding expeditiously to media queries by enlisting subject matter experts in the department for interviews; develop talking points to support interviews; serve as media spokesperson as needed.

  • Counsel senior-level executives concerning public relations aspects of policies, practices, procedures, programs, actions, and trends. Interpret the City’s actions and policies to specific groups, and interpret the perceptions, opinions, and actions of specific groups to senior-level executives.

  • Collaborate and coordinate with other governmental agencies, businesses and organizations ensuring efficient and appropriate delivery of services and programs.

  • Prepare and deliver presentations on programs, services, and activities of the department.

  • Research attitudes, opinions and perceptions of selected internal and external groups and disseminates information. Develop opinion surveys and analyzes results; determine target audience.

  • Manage strategic communication projects utilizing available resources and delivering projects on time and within project budget.

Per the City’s COVID-19 Mandatory Vaccination Policy, the City requires all employees starting on or after February 11, 2022 to provide proof of vaccination as a condition of employment absent a documented medical and/or religious exemption. Proof of vaccination means that employees are required to be “up-to-date” with regard to the COVID-19 vaccine. Consistent with the Santa Clara County Public Health Order issued on December 28, 2021, "up-to-date" means that employees are required to be vaccinated with the entire recommended initial series of a COVID-19 vaccine (two doses of the Pfizer, Moderna or Novavax COVID-19 vaccine or a single dose of the Johnson & Johnson COVID-19 vaccine). 

Qualifications - External

Education: Bachelor’s degree from an accredited college or university in journalism, mass media communications, public relations, advertising, marketing or a closely related field,

Experience: Six (6) years of increasingly responsible journalism, mass media communications, public relations or public information experience, including three (3) years of supervisory experience.

Licenses or Certificates: Possession of a valid California Driver’s License may be required.

Employment Eligibility: Federal law requires all employees to provide verification of their eligibility to work in this country. Please be informed that the City of San José will NOT sponsor, represent or sign any documents related to visa applications/transfers for H1-B or any other type of visa which requires an employer application.


The ideal candidate will possess the following competencies as demonstrated from past and current employment history. Desirable competencies for this position include: 

Job Expertise - demonstrates knowledge of and experience with applicable professional/technical principles and practices, Citywide and departmental procedures/policies and federal and state rules and regulations.

Analytical Thinking - approaches a problem or situation by using a logical, systematic, sequential approach.

Political Skill: in taking action, demonstrates an understanding and consideration of how it will impact stakeholders and affected areas in the organization.

Collaboration - develops networks and builds alliances; engages in cross-functional activities.

Communication Skills - effectively conveys information and expresses thoughts and facts clearly, orally and in writing; demonstrates effective use of listening skills; displays openness to other people’s ideas and thoughts.

Creativity - addresses objectives and problems while questioning traditional assumptions/solutions in order to generate creative ideas and new ways of doing business; exhibits creativity and innovation when contributing to organizational and individual objectives; seeks out opportunities to improve, streamline, reinvent work processes.

Initiative - exhibits resourceful behaviors toward meeting job objectives; anticipates problems, is proactive, and avoids difficulties by planning ahead; displays willingness to assume extra responsibility and challenges; pursues continuing education opportunities that promotes job performance.

Leadership - leads by example; demonstrates high ethical standards; remains visible and approachable and interacts with others on a regular basis; promotes a cooperative work environment, allowing others to learn from mistakes; provides motivational supports and direction; drives analysis and decision making; gets the project to “yes.”

Management - evaluates priorities to ensure the 'true' top priorities are handled satisfactorily; sets clear goals for the employees and the work unit.

Selection Process 

The selection process will consist of an evaluation of the applicant's education, training, and experience based on the application, resume, and responses to the Job Specific Questions. You must answer all job-specific questions and complete the Education/Work History section of the application in order to be considered for this vacancy or your application will be deemed incomplete and withheld from further consideration. Submission of a resume, cover letter, and published document or a work product that best represents your writing style are required. 

Only the candidates whose backgrounds best match the position will be invited to proceed in the selection process. Additional phases of the selection process will consist of one or more interviews, one of which may include a practical/writing exercise. Applicants should be prepared to provide a portfolio of writing samples, placed articles, and other demonstrated experience. 

This recruitment may be used to fill multiple positions in this, or other divisions or departments. If you are interested in employment in this classification, you should apply to ensure you are considered for additional opportunities that may utilize the applicants from this recruitment. 

You will be prompted to answer the following job-specific questions during the online application process: 

1. Do you possess a bachelor’s degree from an accredited college or university? 

If yes, indicate name of school and major. 

2. Do you have six years of increasingly responsible journalism, mass media communications, public relations, or public information experience, including three (3) years of supervisory experience? If yes, please explain. 

3. Describe a specific communications campaign in which you had a key role, including goal, audience, strategy, resources managed, challenges, measurements, and outcomes. How did you measure the campaign’s success or failure?

4. Describe your experience developing and managing a social media strategy and policy, and briefly describe your perspective regarding the challenges and opportunities for a public agency in using social media in its communications mix.

5. Indicate your level of proficiency with: 

a. MS Teams

b. MS Excel 

c. MS PowerPoint 

d. MS Word

e. Adobe Professional

f. Any Contact Relationship Management system or platform

You may answer these questions directly in the on-line application system or on a separate document and then cut and paste your answers into the appropriate spaces when prompted. If you have questions about this position or the selection process, please contact Jonathan Munoz at

The Education, History, and Work History sections of the application must be completed, or the application will be considered incomplete and may be withheld from further consideration. 

E-mail is the default method of communication with applicants. To ensure that you receive timely notification regarding your application status, please provide a current e-mail address when submitting your application. It is also recommended that you adjust any spam filters to ensure that you can receive e-mails from

Additional Information

-Link to Benefits page

-California Equal Pay Act

Please note that applications are currently not accepted through CalOpps or any other third-party job board application system. To apply, please complete an application via the City of San Jose’s website at The application deadline is 12/9/22. Please allow adequate time to complete the application and submit it before the deadline or the system may not save your application. If your online application was successfully submitted, you will receive an automatic confirmation email to the email address you provided. IF YOU DO NOT RECEIVE THE CONFIRMATION, please email and we will research the status of your application. Please contact Human Resources at (408) 535-1285, or if you have any questions.